DeFeo Custom Painting

Boutique Home & Corporate Painting Services

DeFeo Custom Painting approached WMC seeking assistance with teh development of an upadated brand voice and ongoing advertising, social media and web design services. When working with company owner, Steve DeFeo, we determined the most important aspect of what they provide to their customers is the design of a space they will truly love.

Through various brand explorations, we came to the above brand mark solution. Embodying the experience of premium interior design specialization necessary to the completion of an outstanding paint job, we pulled a spectrum of colors from the primary color range and developed a mark which communicates the ability for DeFeo Custom Painting to guide the customer in the critical decision-making process of selecting the colors most suited to the desired environment.